klientumMarketing without magic.
24 practical materials: from running ads to measuring sales.
How much does paid social advertising cost?
How to divide the costs of the platform, the agency fee and the preparation of materials.
Read · 3 minGoogle AdsHow much does Google Ads cost: what does the payment consist of?
Auction budget, management and additional work — without confusion in the calculation.
Read · 3 minStrategyPaid social or search advertising: which should you choose?
Comparison of channels by demand, supply and path to enquiry.
Read · 3 minStrategyHow to choose an advertising agency: questions before starting
What to check in cases, access, payment and outcome measurement.
Read · 3 minMeta AdsInstagram ads: website, Direct messages or lead form?
Choose where to send visitors based on your product, sales process and team capacity.
Read · 3 minGoogle AdsGoogle Ads for an online store: Search, Shopping or Performance Max
The role of search, product feed and campaign goals in store advertising.
Read · 3 minGoogle AdsGoogle Ads gives clicks, but no enquiries: what to check
Procedure for diagnosing requests, pages, forms and traffic quality.
Read · 3 minStrategyHow to prepare a business for the launch of advertising
A launch brief covering the product, economics, materials, access and lead handling.
Read · 3 minCreatives5 techniques for effective advertising text
How to quickly make an ad clear and convincing.
Read · 3 minStrategyHow to scale a successful advertising campaign
Scale campaigns while protecting unit economics.
Read · 3 minAnalyticsHow to reduce cost per lead
Improve acquisition economics, not just the price of an enquiry.
Read · 4 minMeta AdsWhy paid social ads waste budget
Typical reasons for costs without sales and how to check.
Read · 3 minStrategyWhy business growth stalls
Where to look for restrictions when advertising works and growth has stopped.
Read · 3 minMeta AdsHow to track conversions in paid social campaigns
What events to configure and how not to optimize for noise.
Read · 3 minContentContent marketing for business: practical approaches
How to create useful content and connect it to the customer journey.
Read · 4 minAnalyticsHow analytics helps protect your ad budget
Connect clicks, enquiries and sales in one measurement framework.
Read · 4 minStrategyHow to analyse competitors — and why it matters
What is worth borrowing and what is dangerous to copy.
Read · 3 minSEOHow to build a useful business blog
How to turn a blog into an asset that creates demand and trust.
Read · 4 minStrategyMinimum advertising budget: what to consider
How to determine the test budget without magic universal numbers.
Read · 4 minAnalyticsWhy is the cost of conversion increasing?
Diagnosing price increases based on data, not feelings.
Read · 3 minCreativesSecrets of strong advertising visuals
Make ad creative stand out and communicate clearly.
Read · 4 minCreativesHow to create creatives that sell
A repeatable creative production and testing process.
Read · 3 minMeta AdsBlocking Meta advertising accounts: prevention and actions
A practical algorithm with no promises to bypass platform rules.
Read · 3 minCreatives5 mistakes of advertising copywriters
What most often makes texts weak and how to fix it.
Read · 4 minLet's review your business goals and numbers
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