klientumMarket and access
We check the registration country, available target markets, product and restrictions. First we establish whether a legitimate launch is possible, before spending on creative for an inaccessible market.
Video creatives and demand test
TikTok Ads
Not just views.
A video with a clear task.
A video with a clear task.
Turn your product demonstration into a measurable TikTok campaign test: what to show, who to reach, where to send viewers and how to measure results. First, we check that your target market is available in your TikTok Ads Manager.
Your ad account · An agreed goal · A clear launch plan
01Product demonstration
02Video and advertising test
03Relevant enquiry
What we check before you spend
When is TikTok Ads appropriate?
Available markets depend on the account's registration country and current platform capabilities. We check your account before proposing a launch targeting Ukraine. If a market is unavailable, we do not offer to bypass restrictions.
- The product can be shown in action, through an explanation or analysis of the buyer's situation.
- You can regularly prepare and approve new video assets.
- You want to test a new audience rather than rely on viral reach.
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First - the ability to launch
Offer and customer journey
We specify what a person should do after viewing: go to the product, leave a request or perform another agreed action. We are checking the mobile page and delivery of the contact.
Technical inspection
We agree on the desired events and the method of their measurement. We test the actual result; clicking on the button is not mistaken for a received enquiry. Specific integrations vary by site and account.
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Creatives: not one video for all occasions
Demonstration script
We show the product in an understandable situation: what is happening, how it is used, what doubts are removed. The main point should be obvious without a long introduction about the company.
A few advertising arguments
We plan distinct arguments: product use, process, objections and comparisons. Changing caption colour alone is not a new strategy. Each asset has a defined hypothesis.
Rights and production
We agree on filming, editing, captions and usage rights for footage, music and creators' work. Video production and creator fees are not automatically included in campaign management.
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What to consider the result of TikTok Ads
Attention is an intermediate signal
Views indicate attention, not sales. We report views, clicks, enquiries and lead qualification as separate stages.
A measurable test
We agree on the budget, hypotheses and decision criteria. We avoid spreading resources across too many videos to collect useful data, and do not infer stability from one enquiry.
Sales feedback
We collect rejection reasons and questions following the ads. Low-cost contacts with the wrong expectations are not a success just because the platform reports an attractive number.
Before your first consultation
What to prepare
You do not need to set everything up before contacting us. This checklist helps establish your starting point and preparation needs.
- Link to the product and target market, access to the ad account.
- Available videos and the ability to prepare new materials.
- Mobile landing page and contact person.
- The purpose of the test, the allowable budget and the method of assessing the quality of contacts.
The result of each stage
From review to decision
Feasibility
Checked geography, account and product compliance.
Creative plan
Hypotheses, scenarios, materials and production limits.
Test
Approved campaigns and verified user journey.
Decision
Which arguments to continue, which assets to rework and whether to scale.
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What can be checked before the start
A separate confirmed case of TikTok Ads is not published in the current catalog. Instagram or Facebook results are not mistaken for TikTok results. For the first launch, we offer a limited test with an agreed evaluation method.
Before launch
Agreed access, materials, target action and restrictions.
During the test
Comparable data, creative versions and a clear definition of the result.
After the test
Explanation of conclusions and subsequent actions without fictitious indicators.
Agreeing the full scope before launch
What does the cost consist of?
Two management plans: Standard at $160/month and Pro at $225/month, plus a percentage of media spend. Scope is agreed separately. Media spend and video production are separate costs, and launch availability is checked before work starts.
Questions about TikTok Ads
Can campaigns target Ukraine?
We check this in a specific ad account before approving the launch. Availability depends on country of registration and current TikTok capabilities; we do not give a universal promise for any account.
Is one ready-made video enough?
It can be evaluated, but testing different arguments requires appropriate materials. We determine the quantity and production according to the task and budget, not according to the universal quota.
Are you filming?
Before starting work, we separately agree on scripts, shooting, editing and rights. If the client provides ready-made materials, we check their suitability and the necessary adaptations.
Will the video go viral?
We do not guarantee virality. We evaluate the paid advertising test by the agreed action and the quality of the result, not by the promise of popularity.
What if the market is not available?
Let's discuss another legitimate channel or postpone TikTok. Buying questionable accesses and bypassing restrictions is not our scenario.
Explore your next step
Instagram advertising as another channel
Go →How to plan a creative test
Go →Enquiries, events and lead quality
Go →We check technical capabilities according to the current rules of the platform: Availability of TikTok Ads markets ↗.
Your next step
Discuss a TikTok launch
Describe the product and the desired result. We will determine what data and materials are needed for your launch.