klientum
How to divide the costs of the platform, the agency fee and the preparation of materials. This guide sets out practical checks, examples and the limits of the recommendations.
Three separate parts of costs
The cost of targeted advertising cannot be reduced to a single figure "per setup". The advertising platform gets a budget for impressions and other advertising activities, the agency gets paid for the work, and the business may have separate costs for the site, filming or integrations. Before comparing offers, check which parts are included. If one contractor only quotes a flat rate and the other a total with budget, their numbers don't compare.
At Klientum, the agency's payment consists of a fixed part of the package and a commission from the advertising budget. Money for advertising is paid to the platform separately. KPI and the possible linking of part of the payment to the result are agreed individually; A low starting price does not guarantee a low CPL.
An example of a complete calculation
For Standard with a fixed part of $160 and an advertising budget of $800, the rate is 25%. Commission — $200, agency fee — $360, advertising with management — $1,160 per month. This is an example under current conditions, without additional agreed works, and not a forecast of the number of enquiries. The complete table and calculator are in targeted advertising packages.
Tiered rate: A percentage of the selected range is applied to the entire budget. This is not a progressive formula, where each part of the amount has its own percentage. Therefore, near the limits of the ranges, the landmark may change unevenly. For budgets from $15,000, the calculator shows an individual payment up to the upper guideline with a commission of 10%. The final conditions are fixed before work.
What you pay for in the package
- Preparation: product, audiences, test plan and necessary accesses.
- Launch: campaigns, advertising texts and materials within the scope.
- Measurement: Agreed target action and verification of desired events.
- Support: optimization, test results and reporting.
Compare the actual scope of Lite, Standard and Pro rather than their names. Creative volume, analytics and support differ. Confirm whether a new website, filming or additional integration is included or priced separately. Choose a larger plan only when the workload warrants it.
How to determine the advertising budget
Start with an acceptable lead cost, lead-to-sale conversion rate and test risk limit. The calculator's $300 minimum is a tool limit, not proof that it is sufficient for every business. A focused test is better than dividing a small budget across all platforms, markets and products. See the method in the articles about the minimum budget.
In the Pishmaniye case study it can be seen that different advertising campaigns had different purchase event prices. Such a result cannot be converted into a price for a guaranteed order for another niche. Auction, product, season and page all affect the cost of engagement.
What to agree to before the first payment
- Fixed amount and commission rules.
- What materials and works are included in the package.
- Who pays the platform and who owns the ad account.
- What counts as an enquiry and where delivery is checked.
- Reporting, test criteria and subsequent decision.
See details of the service on the page targeted advertising. The price page helps you compare the payment, and the service description helps you understand how we will solve your problem.
Before the next step
Record your starting data and decision criteria. Calculation examples are illustrative unless explicitly linked to a case study. Results from one project do not guarantee results for another business.