klientum
Advertising from scratch
We define the target action, product economics and hypotheses of the first test.
Targeted advertising · Ukraine
Instagram and Facebook ad setup and management
More than impressions.
The way to the client.
The way to the client.
Generate enquiries and purchases through Instagram and Facebook. We test audiences and offers, assess lead quality alongside cost, and scale what works. TikTok is a separate service with its own terms.
Your ad account · Project-specific KPIs · Transparent pricing
Results of individual projects
Real project examples, not a promise of your results.
Results depend on the product, campaign period and budget. Read each case study for the full context.
When appropriate
Choose the channel that fits your goal.
- Your product is bought, but not enough people know about it
- Need to check new offer or geography
- There is traffic, but no conversions or repeat purchases
From a problem to a solution01 02 03
What would you like to improve?
Enquiries without enough sales
We compare the promise in creative, the landing page and the quality of enquiries.
Time to scale up
We expand proven campaign combinations while monitoring acquisition cost and quality.
Formats selected for your goals
Formats for the customer journey
Meta Ads
Instagram and Facebook: Audiences, offers and remarketing.
TikTok
Separate hypotheses for a short video, if the format is appropriate for the product.
Consistent measurement
Comparison of channels by agreed action and quality of enquiries.
Not sure where to start?
We will review your audiences, offers and the channels for an initial test.
Scope of work01 02 03
What we do and why
Audience and offer
We review your product, buyer motivation, competitors and enquiry journey, then define distinct hypotheses rather than one ad for everyone.
Creatives and testing
We prepare advertising texts and materials within the package. We compare messages, formats and segments by targeted actions.
Analytics and optimization
We check the events, remove weak links and compare the results with the quality of the enquiries. The ad account remains yours.
How we work
Before the launch, we agree on the main thing.
Analysis
Product, geography, economics, past performance and limitations.
Plan
Target action, scope of work, test budget and decision criteria.
Launch
Access, content, campaigns and measurement verification.
Optimization
Test results, quality of enquiries and plan for further changes.
Cost
Calculate the advertising budget and management.
A fixed fee plus a percentage of ad spend. Platform spend is paid separately.
Two separate amounts. No confusion.
Ad spend goes to the platform. The agency fee is a fixed package plus a percentage of spend. The calculator shows both amounts and an estimated total.
Questions before starting
How does paid social differ from Google Ads?
In social networks, we familiarize the audience with the offer. Search advertising responds to an already formed query. Channels can complement each other, but require different messages.
Is it possible to advertise a business without a website?
Yes, if there is a clear landing point and a way to handle the enquiry. Before launching, we agree on the client's path: site, message or form, and check the measurements.
What will I get from the initial review?
We review audiences, offers and channels for an initial test. Using your available data, we agree on the next step. A detailed media plan and scope depend on the chosen package.
Who pays for advertising and who owns the ad account?
You pay the advertising budget to the platform separately from the agency services. We work in your ad account with agreed access; history and data stay with you.
When can the result be evaluated?
After checking measurement and collecting enough data. Timing depends on demand, budget and the sales cycle. We agree on test criteria before launch, rather than promising identical outcomes.
Specialist services for specific goals
Need a specialized launch?
Your next step
Let's analyze your task.
During a free initial review, we will discuss your goals, give you guidance on the advertising budget and suggest the next step