klientum
Services with a longer decision cycle
We explain value and terms, address concerns and help interested visitors take the next step.
Facebook Ads · Ukraine
Facebook Ads
Not just any leads.
Your potential customers.
Your potential customers.
Facebook Ads setup: business pages and account access, audiences, creative, retargeting and lead quality. A plan built around your business, not a one-size-fits-all campaign.
Your ad account · Project-specific KPIs · Transparent pricing
Results of individual projects
Real project examples, not a promise of your results.
Results depend on the product, campaign period and budget. Read each case study for the full context.
When appropriate
Choose the channel that fits your goal.
- You need enquiries for services or products with a longer buying cycle
- You have website visitors or customers you want to re-engage
- You want to test audience segments and advertising messages
From a problem to a solution01 02 03
What would you like to improve?
Enquiries through lead forms
We agree on qualification questions and contact delivery, then assess lead relevance rather than just completed forms.
Website sales
We align the ad, landing page and conversion tracking, then assess new and returning audiences separately.
Formats selected for your goals
Formats for the customer journey
Lead forms
A shorter path to an enquiry, with relevant questions to qualify leads.
Website traffic campaigns
A clear offer, a relevant landing page and correctly measured conversions.
Remarketing
Continuation of communication with people who were already interested in the product.
Not sure where to start?
We will review your audience, offer and how to generate and assess enquiries.
Scope of work01 02 03
What we do and why
Access and infrastructure
We check the business page, ad account and access roles. We work in your infrastructure so that history and data remain with the business.
Offers and segments
We tailor messages to audience needs and compare hypotheses through controlled tests, rather than changing every setting at once.
Leads and remarketing
We agree on the enquiry journey and remarketing approach. Assessment includes lead cost, relevance and subsequent sales.
How we work
Before the launch, we agree on the main thing.
Analysis
Product, geography, economics, past performance and limitations.
Plan
Target action, scope of work, test budget and decision criteria.
Launch
Access, content, campaigns and measurement verification.
Optimization
Test results, quality of enquiries and plan for further changes.
Cost
Calculate the advertising budget and management.
A fixed fee plus a percentage of ad spend. Platform spend is paid separately.
Two separate amounts. No confusion.
Ad spend goes to the platform. The agency fee is a fixed package plus a percentage of spend. The calculator shows both amounts and an estimated total.
Questions before starting
Is it necessary to run Instagram together with Facebook?
No. Placement is chosen according to the task and materials. If necessary, we test them together and make decisions based on the results.
What happens when the ad account is blocked?
We review platform messages, accesses and materials and act through available official procedures. We do not guarantee unlocking and do not bypass platform rules.
What will I get from the initial review?
We review your audience, offer and lead-generation journey, then agree on the next step using your available data. A detailed media plan and scope of work depend on the chosen package.
Who pays for advertising and who owns the ad account?
You pay the advertising budget to the platform separately from the agency services. We work in your ad account with agreed access; history and data stay with you.
When can the result be evaluated?
After checking measurement and collecting enough data. Timing depends on demand, budget and the sales cycle. We agree on test criteria before launch, rather than promising identical outcomes.
Your next step
Let's analyze your task.
Let's discuss the product, demand and budget. We will contact you during business hours.