klientum
Services with existing search demand
We group search terms by service and market, then direct each ad to a page matching the need.
Google Ads management · Ukraine
Google Ads management
Your customers are searching.
Be the answer.
Be the answer.
Google Ads setup and management for businesses in Ukraine. From search terms and ad copy to lead quality, budget control and ongoing optimisation.
Your ad account · Project-specific KPIs · Transparent pricing
Results of individual projects
Real project examples, not a promise of your results.
Results depend on the product, campaign period and budget. Read each case study for the full context.
When appropriate
Choose the channel that fits your goal.
- People are already searching for your service or product on Google
- Current advertising consumes the budget, but does not provide the required quality of enquiries
- It is necessary to divide advertising by services, cities or product categories
From a problem to a solution01 02 03
What would you like to improve?
Online store
We review the catalogue, feed and purchase tracking. Format selection reflects margins and the product range.
Wasted budget
We analyze search terms, negative keywords and conversions. We separate random enquiries from useful enquiries.
Formats selected for your goals
Formats for the customer journey
Search
Commercial search queries, relevant ads and negative keywords.
Shopping / Performance Max
Product data, conversion values and performance checks aligned with your goals.
Remarketing
Returning the interested audience when the data is available and there is a suitable offer.
Not sure where to start?
We will review search demand, prioritise campaigns and map the journey from search to enquiry.
Scope of work01 02 03
What we do and why
Search intent
We research commercial search terms, group them by service and exclude irrelevant traffic. Ads and landing pages should match the searcher's specific need.
Campaigns for your goals
We start with formats appropriate for your business: Search, Shopping, Performance Max or remarketing. We do not run all formats just for the sake of coverage.
Measurement of enquiries
We check form delivery and call measurement, review search terms and assess lead quality. Messenger clicks are reported separately from received enquiries.
How we work
Before the launch, we agree on the main thing.
Analysis
Product, geography, economics, past performance and limitations.
Plan
Target action, scope of work, test budget and decision criteria.
Launch
Access, content, campaigns and measurement verification.
Optimization
Test results, quality of enquiries and plan for further changes.
Cost
Calculate the advertising budget and management.
A fixed fee plus a percentage of ad spend. Platform spend is paid separately.
Two separate amounts. No confusion.
Ad spend goes to the platform. The agency fee is a fixed package plus a percentage of spend. The calculator shows both amounts and an estimated total.
Questions before starting
How much does it cost to set up Google Ads?
The agency's fee consists of a fixed package and a percentage of the budget. The Google budget is paid separately. Below you can calculate the benchmark and view the full composition of the packages.
Is SEO necessary if there are already ads?
SEO develops organic visibility, advertising allows you to check demand and receive paid traffic. They have different terms and do not replace each other.
Do you guarantee a position or number of enquiries?
No. The volume of demand, competition, budget and landing page affect the result. Before launch, we agree on the target action, test plan and evaluation method.
What will I get from the initial review?
We review search demand, campaign priorities and the journey from query to enquiry. Using the available data, we agree on the next step. A detailed media plan and scope depend on the chosen package.
Who pays for advertising and who owns the ad account?
You pay the advertising budget to the platform separately from the agency services. We work in your ad account with agreed access; history and data stay with you.
When can the result be evaluated?
After checking measurement and collecting enough data. Timing depends on demand, budget and the sales cycle. We agree on test criteria before launch, rather than promising identical outcomes.
Specialist services for specific goals
Need a specialized launch?
Google Shopping Ads
Google product advertising for online stores: Merchant Center, feed, Shopping and Performance Max. Review purchases, inventory and total launch cost.
Conditions and process →YouTube Ads
Setting up YouTube ads: video strategy, formats, audiences, placement control and measurement. Separate goals for reach, views, and enquiries.
Conditions and process →Your next step
Let's analyze your task.
Let's discuss the product, demand and budget. We will contact you during business hours.