klientumMerchant Center
We check account access, the Google Ads link, store details and product status. We investigate the actual reason for disapprovals. We cannot guarantee approval and do not bypass Google's policies.
For online stores
Google Shopping Ads for online stores
Your products.
In front of shoppers ready to choose.
In front of shoppers ready to choose.
Shopping ads for online stores. We start with your catalogue, website readiness and purchase tracking — not the launch button — so ads promote products customers can actually buy.
Your ad account · An agreed goal · A clear launch plan
01Catalog and Merchant Center
02Shopping ad
03Purchase and its value
What we check before you spend
When Google Shopping Ads is appropriate
Shopping is not a replacement for search ads promoting services. If you sell consultations, repairs or bespoke work without a product catalogue, we will assess Search first rather than build a product feed.
- You have an online store with current product prices, stock availability and a working checkout.
- It is necessary to attract customers to specific products, and not only to the main store.
- Campaigns are already running, but it's not clear which categories are performing well.
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From catalogue to managed campaigns
A feed that matches the store
We check names, images, prices, availability, links and product attributes. We agree on who supports the update: the store, the developer or the agency. The discrepancy between the feed and the page needs to be corrected before costs increase.
Measurement of purchases
We test checkout, the purchase event, order value and currency. We check for duplicate events and compare tracked purchases with actual orders. A checkout start is not a sale.
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Shopping, Performance Max and Search: different roles
Shopping
Shopping campaigns use the Merchant Center catalogue. Before launch, we agree on priority categories, availability and evaluation criteria. They are not simply search campaigns with keywords.
Performance Max with feed
PMax is broader than Shopping. We agree on its goal, creative and product scope, then assess how it works alongside other campaigns. Automation alone is not a reason to launch it.
Search as an add-on
Search is appropriate for queries that require a separate message or page. Together we discuss the role of brand demand, categories and product campaigns, so that they are not evaluated in isolation.
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What determines the feasibility of scaling
Not just ROAS
Reported revenue is not profit. Decisions require category margins, delivery costs, cancellations and returns. Where data is missing, we explain the limits of the analysis rather than promise profitability.
Product range and stock
We assess products separately by unit economics and availability. We do not increase spend on products about to run out or categories the business cannot fulfil at the required volume.
Order quality
We reconcile tracked events with confirmed orders. Seasonality, changes in category mix or tracking methods can shift averages without a change in campaign quality.
Before your first consultation
What to prepare
You do not need to set everything up before contacting us. This checklist helps establish your starting point and preparation needs.
- Links to the store, priority categories and geography of delivery.
- Access to Google Ads and Merchant Center, the feed source and its owner.
- Terms of payment, delivery, return and current contacts on the website.
- Data on purchases, average order value, category margin and cancellations, if available.
The result of each stage
From review to decision
Readiness check
Summary of site status, feed and measurement; list of startup blockers.
Assortment plan
Test categories, campaigns and evaluation criteria.
Preparation and test
Verified products, ads and real order path.
Optimization
Decisions by product and category, not just an overall report.
Results with the channel clearly identified
Our ecommerce experience
Ecommerce case studies demonstrate store experience, but do not all establish Shopping results. Check the actual channel and evidence in each case.
Agreeing the full scope before launch
What does the cost consist of?
Google Ads management starts at $160/month plus a percentage of ad spend. Ad spend is paid to Google separately. Feed creation, website changes and integration fixes are scoped separately; the estimate below does not automatically include them.
Questions about Google Shopping Ads
Can you run Shopping without a website?
This scenario requires an online store with product pages and the ability to order. Selling by message alone is not an equivalent substitute for such a route.
Is feed creation included in management?
Scope is agreed after reviewing the store. An existing working feed, feed improvements and a new integration require different amounts of work.
Why are the products not displayed?
First, we check the status in the Merchant Center, data compliance, campaigns and product availability. Replenishment of the budget does not correct the rejected product.
Do you guarantee ROAS?
No. Before the test, we agree on the goal and method of assessment. The result is influenced by price, margin, demand, assortment and site; we don't pass the revenue off as profit.
Are Shopping and PMax the same thing?
No. Shopping — product advertising; Performance Max with a feed can use product data in a broader campaign. The choice depends on the task and the readiness of the measurement.
Explore your next step
Google Ads management
Go →Search, Shopping and PMax for the store
Go →What is the cost of Google Ads?
Go →We check technical capabilities according to the current rules of the platform: Google's requirements for Shopping ↗.
Your next step
Discuss store advertising
Describe the product and the desired result. We will determine what data and materials are needed for your launch.