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Project and campaign background
A large offline lighting store had previously not attracted customers through advertising. It was necessary to test the contextual channel for goods and to prepare the infrastructure of Shopping campaigns.
Task: from offline sales to advertising catalog
The product range required not only advertisements, but also correct data about the products. Search campaigns responded to queries, and shopping campaigns used information from the feed. Recommendations about the site were important for the further transition to the enquiry.
Search, feed and Merchant Center
- Provided recommendations on site conversion.
- We created a product feed and set up the Merchant Center.
- Launched search and shopping campaigns.
- Tested campaign variations and retained the effective ones.
These are confirmed actions from the project description. The materials do not contain an exact increase in site conversion from 2% to 3%, so we do not use such a statement.
484 enquiries for 131 hryvnias
Case summary — 484 enquiries at a price of UAH 131. An enquiry does not equal a sale: the archive does not detail qualifications, revenue paid, returns or margins. Also, the full period and distribution of results between search and shopping campaigns are not published.
The case shows how the launch of product advertising is related to the preparation of the catalog and landing page. For a new store, we check feed data, product availability, delivery conditions and the method of accounting for an enquiry or purchase before the start.
The result in context
484 leads for 131 hryvnias. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.