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Project and campaign background
The client contacted after an unsatisfactory experience with previous advertising. It was necessary to rebuild Google Ads, get stable enquiries and check the economics at the test stage.
The task: to remove non-targeted expenses
In this niche, people have a specific need and are sensitive to matching services. An irrelevant search query may yield a click, but not a useful hit. Therefore, it was important to work not only with the volume of impressions, but with the structure of the search and the quality of traffic.
Rearrangement of search advertising
- Collected semantics and rebuilt search campaigns.
- New advertising formats were tested.
- Irrelevant traffic was cut off and the effectiveness of campaigns was evaluated.
Google Ads, in particular search and other formats, are visible on the saved materials. This is not a Meta case. Examining different formats does not mean that they all had the same role or the same quality of enquiries.
Comparison before and after
The final description reports about a reduction in the price of lead by approximately half and an advertising budget of more than UAH 700,000. Without accurate comparative periods, we do not convert "double" into a guaranteed percentage of savings for a new project.
Screenshots are fragments of reporting and may show different amounts than the total budget indicated in the materials. They must be read within the visible sample. The archive does not detail the number of paid services, the margin and the cost of the client.
The result in context
The price of lead is twice as low. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.