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Project and campaign background
The developer needed more cottage enquiries in its target regions. For property, a completed form is not a buyer: consultation, property selection and a purchase decision follow the first enquiry.
The challenge: more enquiries in the target geography
In the project materials, the task is formulated as increasing the flow of leads with price and quality control. The archive does not detail the period of the entire campaign, the qualification criteria and the exact number of transactions. Therefore, we do not calculate the conversion into a sale or the value of the sold cottage from the number of enquiries.
What was done in Google Ads
- Used Display campaigns and banners to present the properties.
- Tested different audiences and advertising messages.
- Focused acquisition on the developer's agreed regions and objectives.
This is Google Ads, not a case of targeted Meta advertising: the saved screenshot shows the Google interface and its ad network campaigns. Media communication here explains the product and leads the person to the next step; it does not mean that all enquiries came from search alone.
How to read the result
The summary reports 7,945 leads at UAH 45 each and all project cottages sold. Property sales are the overall business outcome; the archive cannot attribute every sale to an individual click. Screenshot spend applies only to its selected sample and should not be treated as the budget for the entire project.
The result in context
7,945 leads at UAH 45 each — objects sold. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.