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Military gear sales

Adapted creatives and campaign structure to reduce the risk of blocking. Team archive.

Sales subject to advertising restrictions
Illustration of advertising performance
Strategy → signal → result
Campaign materials — Military gear sales
Illustration for this topic. Actual campaign screenshots appear below.

Project and campaign background

Initial task

The store sold gear through Instagram. It was necessary to attract enquiries within the agreed KPIs and platform rules.

Our approach

We tested the promotion of posts, messages, photos and videos with product demonstrations. Then added receiving a phone contact via Direct.

Outcome

The description reports $1.50–4 per conversation and $3–8 per sale, depending on the product. These are different actions and are not combined into one metric. The collaboration lasted about six months.

The result in context

Sales subject to advertising restrictions. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.

For your business

Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.

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