Project and campaign background
Initial task
The store sold gear through Instagram. It was necessary to attract enquiries within the agreed KPIs and platform rules.
Our approach
We tested the promotion of posts, messages, photos and videos with product demonstrations. Then added receiving a phone contact via Direct.
Outcome
The description reports $1.50–4 per conversation and $3–8 per sale, depending on the product. These are different actions and are not combined into one metric. The collaboration lasted about six months.
The result in context
Sales subject to advertising restrictions. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.
