klientum
Project and campaign background
The underfloor heating company attracted customers through OLX and referrals. These calls were not enough for growth, so they decided to test contextual advertising.
Task: check the new channel
The goal is to get a stable flow of requests and check the payback at the test stage. The materials do not confirm the achieved payback: it is a goal, not a published result.
Search and remarketing
- Collected search queries for Google Ads campaigns.
- Prepared negative keywords and ad copy.
- Launched search campaigns and remarketing.
UAH 430 per lead · 4% website conversion rate
These indicators are given in the case materials. The period, advertising costs and the number of paid orders are not detailed, so we do not calculate income or payback from the cost per lead. For a new project, the result will also depend on the geography, offer and processing of requests.
The result in context
UAH 430 per lead, site conversion 4%. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.