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Taxi fleet management company

Separated campaigns for drivers and partners and removed signal confusion.

Driver acquisition: $3.50 · Partner acquisition: $5
Illustration of advertising performance
Strategy → signal → result
Advertising case materials — Management company in the taxi sector
Illustration for this topic. Actual campaign screenshots appear below.

Project and campaign background

Initial task

A taxi management company needed to attract drivers and partners - two different audiences.

Our approach

Prepared landing pages, offers and creatives, connected CRM, launched Google and social networks, added retargeting.

Outcome

The average enquiry cost was $3.50 for drivers and $5 for partners. These are separate enquiry types, not costs per hired driver or signed partnership.

The result in context

Driver $3.50, partner $5. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.

Screenshots and campaign materials

Material 1 of the advertising campaign: Management company in the field of taxis
Original case-study material. Click to view at full size.

For your business

Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.

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