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Solar power system installation

We divided the scenarios for the site and lead forms and compared the quality of the enquiries.

$2-3.5 per lead
Illustration of advertising performance
Strategy → signal → result
Advertising case materials — Installation of solar stations
Illustration for this topic. Actual campaign screenshots appear below.

Project and campaign background

Initial task

The business sold and installed solar power systems. Initially, it had no website or Instagram account, and customers came through referrals.

Our approach

We started with lead forms, prepared scripts and tested videos and photos. We created a website and adapted the offer for home and businesses.

Outcome

Website leads cost approximately $3–3.50; lead-form enquiries cost $2–2.50. The collaboration lasted about 18 months and stopped because of the war.

The result in context

$2-3.5 per lead. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.

Screenshots and campaign materials

Material 1 of the advertising campaign: Installation of solar stations
Original case-study material. Click to view at full size.

For your business

Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.

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