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Project and campaign background
The online leather goods store needed a more systematic way to generate purchases. Work included replacing its landing page with a full Tilda store and preparing creative and analytics.
The task: to make products convenient for purchase
When a buyer sees a single ad, they need to quickly find the right product, options and terms. For a catalog, this task is different from collecting enquiries for one service. Therefore, the structure of the store and the measurement of purchases were part of the advertising work.
Store, catalog and returning audience
- We replaced the landing page with a complete Tilda store.
- Prepared photos and videos and set up analytics.
- Worked with dynamic catalog and retargeting.
- We tested Instagram traffic, lookalike audiences and conversion campaigns.
The return of an interested audience and the display of products from the catalog made it possible to continue communication after the first acquaintance. The archive does not reveal the share of new and repeat customers, so we do not attribute the entire volume to one format.
What do the final numbers mean?
In the original description, the result is formulated as an average of about 40 orders per day at a price of $5-7 per order. Unpublished period, return, average order value and margin do not provide a basis for calculating ROAS or profit.
For such a store, it is worth separating purchase events in Meta, completed orders and actually paid orders. In this case, we leave the definition of the indicator from the archive and do not replace it with clicks, messages or confirmed income.
The result in context
Up to 40 orders per day. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.