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Project and campaign background
The sand and aggregate supplier needed enquiries from people with a specific requirement. Service area, delivery and matching the material to that requirement were important.
The challenge: turn search demand into enquiries
The ad had to lead a person to an understandable offer, not just a general page. The work combined changes to the site and restructuring of search campaigns. The exact terms of delivery and the list of regions are not specified in the materials - we do not add them ourselves.
Page and campaigns work together
- Made changes to the landing page.
- Rebuilt Google Ads search campaigns.
- Optimised campaigns using enquiry results.
For a new project, this means checking the compliance of three things: the search query, the ad text, and the information on the page. If a person is looking for a specific material with delivery, he should quickly find an answer to this question on the page. This is an actionable conclusion, not an additional action attributed to the archival project.
Monthly volume and price of the enquiry
The description records 386 leads per month at a price of up to UAH 135. The period for which the average price was calculated and the definition of a qualified request are not detailed. We do not calculate the income or value of a paid order without this data.
Season, geography, minimum order, shipping price and manager conversion should be taken into account when comparing to your business. CPL alone does not answer the question of whether engagement pays off.
The result in context
386 leads per month for UAH 135. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
Screenshots and campaign materials
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.