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Project and campaign background
Initial task
The real estate agency worked with real estate in Poland and Cyprus. The first cheaper enquiries did not always correspond to the buyer's budget.
Our approach
Static and video creatives were tested. For Cyprus, they used a video of a realtor directly on the property.
Outcome
In Poland, the price of a qualified lead has changed from about $4 to $7, but some of the contacts have turned into sales. In Cyprus, leads were received for approximately $9–10. Lower contact price was not the only criterion.
The result in context
Two markets — one enquiry attraction system. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.