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Project and campaign background
Initial task
A landscape stone supplier needed a steady stream of inquiries. The advertising budget was about $3,000 per month.
Our approach
We created a landing page and a Direct-message enquiry journey, then tested the website, Instagram, lead forms, videos and static offers.
Outcome
Depending on the campaign, we received enquiries on Instagram for $3–6, from the site for $5–7, through the lead form for about $7. Channels and types of enquiries were evaluated separately.
The result in context
Steady flow of customers in Direct. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.
For your business
Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.