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Children's footwear ecommerce store

Category tests were launched, then budget was shifted towards the strongest combinations.

Payback in the first month, lead $0.89
Illustration of advertising performance
Strategy → signal → result
Advertising case materials — online children's shoe store
Illustration for this topic. Actual campaign screenshots appear below.

Project and campaign background

Initial task

The online store for children's shoes was preparing the first advertising launch. The site needed editing for better conversion.

Our approach

We connected Instagram and Facebook pages, implemented analytics, worked out offers and audiences, tested creatives and retargeting.

Outcome

The average cost per lead is $0.89. The description tells about the payback in the first month, but the calculation method and income are not given - we do not calculate ROAS ourselves.

The result in context

Payback in the first month, lead $0.89. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.

Screenshots and campaign materials

Material 1 of the advertising campaign: Online store for children's shoes
Original case-study material. Click to view at full size.

For your business

Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.

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