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Balcony renovation and installation

Two lead-generation journeys were compared and retained for different segments.

$1 per lead via forms, up to $3 via the website
Illustration of advertising performance
Strategy → signal → result
Advertising case materials — Repair and installation of balconies
Illustration for this topic. Actual campaign screenshots appear below.

Project and campaign background

Initial task

The balcony repair company worked in Dnipro. The initial quiz produced expensive and low-quality enquiries.

Our approach

While the website was being prepared, platform lead forms were used. The team tested offers, more than 100 creative assets and different campaign goals for a local audience.

Outcome

Lead forms generated enquiries at about $1 each; the website at up to $3. These are results from different journeys, not a universal lead price.

The result in context

$1 from the lead form, up to $3 from the site. These are results from one project, not a guarantee for another business. We do not invent unpublished dates, costs or scope of work.

Screenshots and campaign materials

Material 1 of the advertising campaign: Repair and installation of balconies
Original case-study material. Click to view at full size.

For your business

Similar products do not guarantee similar advertising economics. Before launch, we review your market, offer, budget and lead-handling process.

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